GRAPHIC DESIGN, ART DIRECTION, SOCIAL, CRM

Our annual roundup of the year that we send out across our socials during the holiday period of December. Having knowledge our rebrand was planned for the coming new year, I approached this as a opportunity to subtly hint towards it. Soft launching our rebrand and slowly moving our aesthetic towards the new identity. SOTY22 used LACED sans and LACED serif commissioned to type foundry Colophon before the official launch of the rebrand in 2023.
WORK - SNEAKER OF THE YEAR ‘22