BRAND IDENTITY, DESIGN & CREATIVE SYSTEMS, CRM, SOCIAL, ECOM
A collaboration between our in-house team at Laced, the branding agency SomeOne, and renown typeface foundry Colophon. The result is a luxury facing brand identity accompanied by new creative direction, design system, and all enhanced with a bespoken typeface crafted by Colophon.
Our job as the in-house design team, during the concepting stage, involved overseeing the agency’s creative explorations generated from directions provided by us, and the subsequent developments.
Post development stage, our tasked turned to interpreting the brand guidelines provided by the agency and implementing it into our design and creative processes, and various social and CRM franchises. But also making sure that it could be expanded and be able to keep up with the needs of the business as it grows.
Our job as the in-house design team, during the concepting stage, involved overseeing the agency’s creative explorations generated from directions provided by us, and the subsequent developments.
Post development stage, our tasked turned to interpreting the brand guidelines provided by the agency and implementing it into our design and creative processes, and various social and CRM franchises. But also making sure that it could be expanded and be able to keep up with the needs of the business as it grows.