Laced's 2023 Christmas campaign strategy built on the gifting nature of the holiday season, specifically the “choosing”, “wrapping”, “giving”, and “enjoying” stages. With the use of talent, specifically chosen props, styling, and AI, we were able to capture and create a fantastical wonderland-ish wintery christmas around the enjoyment of gifting and receiving our product. The campaign employed across all our comms platforms as well as on billboards in major central London stations including Bond St, Oxford St, Liverpool St, and St Pancras.